What Tesla Is Doing This Week
I do not have any insider knowledge, so this is pure speculation, but I have worked in a lot of organizations that did insane things to try to reach milestones or goals, and so I think it is educated speculation.
A lot of Tesla's market valuation comes from the prospects of getting a lot of volume with their mid-priced (sort of) Model 3. They need to get production rates up both to reduce costs and to try to get ahead of a huge oncoming rush of competitors entering the BEV space. Last year, they promised to have Model 3 production at 5000 a week by the first of this year, a goal they missed by a mile. So now they have set the expectation that they will be at 5,000 a week production by the end of the second quarter, which is basically this week.
One of the weird things about Tesla is the difficulty in getting good information about its operations, particularly since it is a public company. So many investors, for example, were trying to figure out Model 3 production numbers that an entire cottage industry of VIN analytics and delivery reporting has arisen. But the basic story is that they are not there yet and that's not going to change by the end of the week.
But that does not mean they won't be trying to achieve something that looks like 5,000. In the past Tesla has resorted to the "run-rate" claim, that their run rate for a day or an hour was at such and such much higher number. So that is, I think, what is going to happen this week. Parts and subassemblies are likely being stored up so that in a great burst 714 can be completed in one day or if not that, 30 or so can be completed in an hour so that the company can claim a 5,000 unit weekly run rate was achieved. This is obviously BS -- any bottlenecked process can usually be juiced for a short period of time (examples: Transcontinental Railroad track laying record, Liberty ship build time record) -- but I predict we will see it. I also wouldn't be surprised if you found the numbers for last week were actually below trend due to Tesla hoarding sub-assemblies and parts for huge one-off production push this week.
As an aside, we are coming up to June 30, which for taxpayers can be considered Tesla subsidy day. I have written about this before, but if Tesla can manage its deliveries down a bit in the second quarter, it can extend the taxpayer subsidy of its vehicles another 3 months (the subsidy starts winding down after the 200,000th electric vehicle sold in the US and Telsa is right about there, so much so that rumors are it is sending all its output to Canada this week so it doesn't put them over the US number. Bloomberg estimates that pushing the 200,000th sale from June 30 to July 1 will cost US taxpayers hundreds of millions of dollars:
In my previous post I wrote about Tesla's attempt to prolong the $7,500 U.S. incentive for electric cars by pushing sales into the next quarter. A reader on Twitter who goes by the handle @Smack_Check did the math on how much such an effort would be worth to Tesla's customers: $366 million.
That's the value of additional credits available if Tesla waits just one day (July 1, instead of June 30) to record its 200,000th sale in the U.S. Here are @Smack_Check's fairly conservative assumptions:
Tesla will produce an average of 5,000 cars a week in the third quarter, all models combined (that means about 3,000 Model 3s/week, on average).
Each quarter after that, total weekly production will rise by 1,000.
U.S. sales will account for half of all Tesla sales worldwide during the subsidy period.
Disclosure: I am short Tesla via the ownership of one (1) put option which in my mind constitutes more of a bar bet than an investment. Shorting fan-boy stocks is risky, as is shorting companies the CA legislature is probably scheming right now to bail out somehow with their taxpayer money. If it were not for these two problems I would be all-in on the short like James Bond at the end of Casino Royale holding a straight flush. The odds that Tesla will really be worth $60 billion * (1+i)^10 in ten years is pretty much zero. Also, it's amazing how many of Elizabeth Holme's behaviors at Theranos as documented in Bad Blood one can observe in Musk.
Update: Fixed Tesla current market value, which is closer to $60 billion today.
