Why These Guys Are Not Working In A Real Business
You start to get a sense of why green reporters might not make it in the actual value-creation world when you read stuff like this. Is it really possible that someone is so pareto challenged that in a bid to make the world a cleaner place, they focus on ... excercise balls? It is utterly unsurprising after reading this that when Bjorn Lomberg approaches environmental improvement from a prioritization perspective (ie where can we get the biggest improvement bang for the least bucks), greenies look at him like he is from Mars (or worse, Hades).
