Letter to the Travis Irvine Campaign
To: David DeWitt (Press Secretary)
I am always happy to see more libertarian candidates in our Congressional races, but in the year 2010 I just don't think there is an excuse for sending out a mass email for anything other than Viagra without an "unsubscribe" link. This is particularly true given that your campaign must be harvesting email addresses from a variety of sources rather than using an opt-in system, since up until today I had never even heard of Travis Irvine nor do I live in Ohio. There are many services that provide automated mailings that take care of all the list management and unsubscribe mechanics. Constant Contact has a very nice service.
Since your candidate is a libertarian and, I assume, familiar with the concept of rational self-interest, I will put my suggestion in those terms. Without an "unsubscribe" link, I am forced to hit the "report spam" button in Gmail. If enough people do the same, there is a good chance your candidate's email will not be getting through to anyone's email box, even those who are interested.
