Posts tagged ‘Danica Patrick’

Prediction Market at Work?

Today, GoDaddy signed a new long-term sponsorship deal with Danica Patrick, Indy car driver most famous for, uh, having ovaries.  The article says that this new deal was signed well ahead of the expiration of the old deal later this year.

I am struck by the fact that this deal was inked just days before the Indy 500, the winning of which would greatly increase Patrick's value.  I wonder if this is based on some kind of insider knowledge by GoDaddy of Patrick's chances of winning this weekend.