Number of the Day
$400,000
Amount the University of Michigan paid Appalachian State to come up and kick its ass.
Postscript: I remember a while ago there was a item on eBay where you could pay a guy to come to your house and kick your ass. The whole marketing pitch was hilarious, but I remember the final price was a lot less than $400,000. Update: Found the eBay item archived here.