On the Virtues of Price "Gouging" in an Emergency
There is lots of regulation coming out of California of late attempting to prevent prices from rising in a temporary supply-demand mismatch (often called "Gouging"). I don't have time today to write something tailored to California but I will repost part of my economic lesson I use for a high school class that touches on price gouging.
We begin with the governor of Florida who has just signed an anti-price-gouging law. We talk about how everyone hates price-gouging after a disaster. What could be worse, right?
We then talk about a woman who spends most of her time at home, but rushes out to fill her gas tank right after the storm hits. She has to wait in line for gas for 2 hours because everyone else has done the same as she, racing to the station, but she doesn't mind because she doesn't have anything else to do and feels better. If asked if she would have topped off her tank if the price jumped to $6 from $3, she says no way.
Then we have an owner of a roofing company enter the fray. His men are working 14 hours a day to put roofs on houses. He is making a lot of money, and doing a lot of good as well. Nothing is more important to people than fixing the roof before the next rain. He may be the most important man in Florida at that moment. But he can't keep up with demand, and worse, his guys are having to sit for 2 hours at a time to fill up their company trucks, when they should be repairing roofs. He would gladly pay $10 a gallon if he could just keep his men on the job and not in gas stations.
So at this point we discuss "fairness". It seems fair not to raise prices to "take advantage" of a disaster. But is it fair to allocate gas away from the busiest and most productive whose time is most valuable to the people who are least productive and have the lowest value for their time? We discuss how price caps shift rationing from price to queuing, and the people who get the product shift from those who most value it to those who assign the lowest value to their own time.
Finally, we discuss a guy in Georgia who has a tanker of gas he was going to send to a station in Atlanta. They need the gas more in Florida, but they aren't paying more for it under the new price-gouging law, and so with his higher costs of driving all the way to Florida vs. Atlanta he is going to sell the gas in Atlanta. If the price of gas in Florida were to rise to $6, he would send his truck of gas to Florida in a heartbeat.
This is the kind of discussion we have. We will end up in a debate, with kids pointing out all kinds of things -- eg poor people who have a life or death need and might be shut out at $6. We don't try to resolve things, but want them to understand there are unseen consequences to actions like price-gouging laws that must be considered along with the seen. They may end up dismissing the unseen as less important than the seen, but it should not be ignored.