Imported From New Orleans

If you are going to create an homage to Detroit, one might consider actually filming in Detroit.


  1. Judge Fredd:

    Laughable. Just goes to show that when people says my city's a shithole, they don't know what they're talking about. I mean, how bad IS Detroit if they can't film an ad ABOUT Detroit IN Detroit?

  2. Matt:

    One who has never been to Detroit might consider that. One familiar with Detroit will know that importing the quantity of valuable equipment necessary to shoot a Superbowl commercial into Detroit would be a very, very foolish thing to do. Assuming one dislikes being stolen from, anyway.

  3. jimc5499:

    I smell an insurance company involved here. They probably couldn't get coverage if they filmed in Detroit.

  4. caseyboy:

    Hey, the cars aren't made in Detroit so why should the commercial be made there? At least they are consistent. Probably should have shot it in Italy, at Fiat's HQ.