Posts tagged ‘hosting’

NFL Tightens the Screws

As most people know, the NFL doesn't want you to use the word "Superbowl" when hosting a party, sale, event, etc, and they aggressively enforce their trademark on this term.  In response, since all the country does in fact have parties, sales, events, etc. associated with the Superbowl, folks have adopted the euphemism 'the big game" in their communications. 

I observed that this not only pointed out some of the silliness in our intellectual property laws, but also was counter-productive for the NFL -- shouldn't they want people talking about and holding events for the Superbowl?  I suggested a simple licensing program that would raise a little money and probably work better for everyone:

The NFL needs to offer a one time use license each year for a bar or
other establishment to hold a Superbowl party and actually use
Superbowl in the promotion.  The license would of course be
non-exclusive, and would carry a myriad of restrictions on how you use
the name, etc.   The license could be purchased for a price that would
be cheap for a business, maybe $200, and could be purchased right over
the web.  It would actually be easier, I think, to go after violators
because the NFL could point to the existence of a legal licensing
program the violator could easily have participated in.  I would think
they could easily bring in a couple of million dollars, not to mention
saving them enforcement money and PR headaches.

The NFL has decided to go in a different direction.  It is trying to trademark the term "the big game" so that term can't be used either (HT Overlawyered).  I particularly liked this from the application:

Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "GAME" APART FROM THE MARK AS SHOWN

Jeez, why not?  Who at the NFL is sleeping on the job here?

Well, that's what I get as a libertarian for trying to work within the system to make things incrementally better rather than going on one of my usual idealistic rants.  So I officially withdraw my previous suggestion in favor of a new one:  Trademarks should, at most, only give one the protection from someone else labeling a similar product with the trademarked name.  By trademarking Jif, P&G gets protection from another company selling peanut butter under the same name in the US.  However, any other use of Jif in communication should be entirely legal.  If I communicate to people that I am having Jif party, that communication is protected under the first amendment and P&G can't shut down my party.  If I want to put out a poster and sell it with Jif peanut butter labels and how they have changed over the past 100 years, I should have the right to do so.   Ditto if I want to print bumper stickers that say "Jif sucks."

Similarly, the NFL can be legally protected from having another group host a football game (and if I am in a generous mood, maybe any type of sporting event) and calling it the Superbowl.  And that is it.  They should not be granted an exclusive government monopoly to use the word Superbowl, or more ludicrously, "the big game":

posters, calendars, trading cards, series
of non-fiction books relating to football; magazines relating to
football, newsletters relating to football,notepads, stickers, bumper
stickers, paper pennants; greeting cards; printed tickets to sports
games and events; pens and pencils, note paper, wrapping paper, paper
table cloths, paper napkins, printed paper party invitations, paper
gift cards; paper party decorations, collectible cards; collectible
card and memorabilia holders, souvenir programs for sports events,...toys and sporting goods, namely, plush toys, stuffed toy
animals, play figures, golf balls, footballs, sport balls, toy banks,
playing cards, Christmas tree ornaments...Men's, women's and children's apparel, namely T-shirts, fleece tops, caps, headwear

And don't even get me started on Pat Riley's "Threepeat."

Negotiating When Seller's Marginal Cost = Zero

It is an interesting experience negotiating as a buyer when you know two things:

  • Seller has marginal cost approaching zero
  • Seller has lots of competitors who, for my purposes, provide equivalent service

In this case, I was calling Network Solutions to transfer my domain name registrations to GoDaddy, because GoDaddy is substantially cheaper.  Network Solutions sent me a renewal letter to renew at $34.99 a domain.  Yuk!  I began the process of transferring these domains to GoDaddy, who charges in the $8 range.  (By the way, I have been very happy with GoDaddy for my registrations and hosting of simple sites).

Unfortunately, I had a problem with the transfer -- I needed an authorization code for each domain from NetSol and was not sure how to get it, so I had to call their customer service.  Like a good rep, the person asked me why I was leaving, and I said it was because NetSol was too expensive. 

This is where it got interesting.  First, he said that I could stay at Network Solutions and pay just $16 a domain.  I told him forget it, it was still too high.  After some back and forth, and his getting the information I had called for, he finally offered $8 a domain.  That is nearly an 80% discount from the rate they first offered me, and is lower even than the 100 year renewal (LOL) they offer for $9.99 a year.  I turned it down, because it was too late and I was already consolidating my accounts at GoDaddy.

However, if there are those of you out there who are with Network Solutions and want to stay, but want a discount, call their customer service (not tech support) number, click the options for "transfer domains away from Network Solutions".  When you get a guy, tell him you need the authorization number on the domain to transfer it to GoDaddy (this is true).  When he asks you why you are transferring, tell him NetSol is way more expensive than GoDaddy.  And then let him run.  I didn't even ask for a discount.  He just kept throwing them out at lower and lower price levels after I turned each one down.

Carnival of the Capitalists 12/19/2005

Welcome to the Carnival of the Capitalists and my second time hosting the COTC.  Note that several people tried to submit multiple posts - when that happened, I picked just one to include this week.

Many thanks to Silflay Hraka for starting the Carnival of the Vanities, of which this is a spin-off, to showcase smaller blogs to a wider readership.  Look for future Carnivals of the Capitalists at these sites (you can submit articles here):

December 26, 2005      Multiple Mentality   

January 2, 2006      Chocolate and Gold Coins   

January 9, 2006      The Social Customer Manifesto   

January 16, 2006      Wordlab   

January 23, 2006      Patent Baristas   

January 30, 2006      PHOSITA   

While you're here, feel free to look around -- this post will tell you more about what I do at Coyote Blog.

In what has now become a tradition of my hosting the COTC, and, in true capitalist fashion, I have taken on a sponsor for this week's Carnival:

This Carnival of the Capitalists is Proudly Sponsored by"¦
ACME
Maker of fine anvils for over 50 years

Government Spending and Regulation

Here at Coyote Blog, I have been warning for years that government-funded health care is a Trojan horse for more regulation of your personal life.  I hate it when I am right.

Porkopolis,
a blog highlighting the insanities of pork barrel spending, offers an
out-of-the-box alternative to rebuilding New Orleans at government
expense.

BardsEyeView takes a look at the Federal Budget through the lens of Shakespeare.  Really.

Joshua Sharf at A View from a Height looks at government price and supply regulation of taxis, and wonders what's the point.

Taxes

Jeff Cornwall at the Entrepreneurial Mind gives us the happy news that 2006 will bring us more IRS audits and more people paying the AMT.

Property Rights

Multiple Mentality asks why a man in Atlanta was handcuffed and arrested for selling his own property.

This Carnival of the Capitalists is Proudly Sponsored by"¦
ACME
Escalating crises since 1952

Blogging and the Internet

Kicking over My Traces observes that robot blogs are clogging up Technorati, and that Google blog search does a better job of weeding these out

Wayne Hurlbert of Blog Business World is, not surprisingly given his blog's name, bullish on professional blogging and business blogs.

Similarly, ProHipHop is bullish on the business of podcasting.

Barry Welford
brings us a fable to illustrate that InternetLand or cyberspace can be
as complex and confusing to executives as Wonderland was to Alice

The China Stock Blog has the 12 hottest search term keywords in China.   Not sure the Coyote is doing well on any of these...

Gaurav Agarwal's Blog
observes that while computers have penetrated the developed world,
mobile phones have been much more popular in the develop ping world.

Marketing and Growth

Elisa Camahort in Worker Bees Blog reinforces the idea, via two customer service tales, that a bad customer experience can last a lifetime.

Fire Someone Today goes after the difference between "small business owner" and "entrepreneur", and posits that every self-described small business owner who is not focused on growth is probably a hobbyist, a slave, or an impending failure

Jim Logan advises aiming customer communications at the customers, not at grammatical nitpickers.

This Carnival of the Capitalists is Proudly Sponsored by"¦
ACME
The secret to Glenn Reynolds success

Business Opportunities

Jane's Fit by Five enjoys getting her first "press" credential and reviews the Fortune Innovation Forum

Anita Campbell at Small Business Trends is doing her annual trends series, and spoke by phone with noted futurist Watts Wacker who gave his forecast
of trends we can expect to see in 2006, along with a bit of advice
about how to interpret and use trends.

Starling David Hunter investigates the success of the $15 apple in Japan, and draws some broader conclusions about the nature of business opportunity.

Barry Ritholtz observes in the Big Picture that the film industry has been much savvier in responding to market and technology changes than has the music industry.

Personal Finance

My Money Blog deconstructs Ameriprise Financial and finds their hiring criteria and training seem to support his concerns about the company (Lots of interesting comments to the post as well with further information)

All Things Financial has a positive review of Lee Eisenburg's book "The Number", which discusses the dollar figure you need to have set aside to retire the way you want to retire.

Free Money Finance lists 10 questions you should be asking about your retirement

Why Homeschool discusses the importance of early economics training for your kids, and some approaches for teaching them outside of the classroom.

Searchlight Crusade responds to privacy concerns over real estate and mortgage forms, and explains why you have few alternatives to providing your information if you want to close the deal.

Jim at Blueprint for Financial Prosperity describes how he saved $200 on a car repair by ordering parts himself, but still letting the mechanic do the work.

David Porter advises you to make sure you understand your ARM in the light of recent interest rate increases.

This Carnival of the Capitalists is Proudly Sponsored by"¦
ACME
Leader in dehydration technologies

Wall Street & Investing

Retired at 30 announces the brand-new Carnival of Investing, which seems like a pretty good idea given how many investing and personal finance posts the CotC is attracting.

George at Fat Pitch Financials discusses the phases associated with
publicly traded corporations going private to avoid Sarbanes-Oxley
regulations
.

The Internet Stock Blog analyzes what impact the new Google music search function may have on other search and music sales-related stocks.

Mike Price discusses his value-investing strategy

The Japan Stock Blog brings news that the XBOX 360 is not selling well in Japan, for reasons that may be bad news for Microsoft.

Triple Pundit reports that institutional investors are beginning to press insurance companies over their risks/exposure to global warming.

Michael Cale of Financial Methods argues that based on current inflation and interest rates, investors should
allocate more assets to bonds and gold and fewer assets to equities.

Triple Witching Friday has camera-phone pictures of the floor melee that ensued from MIzuho's $335 million trading error, potentially one of the most expensive typos in history.

Patri Friedman of Catallarchy argues that index funds using the S&P 500 are not true index funds as the composition of the index is actively managed by humans

Having just exercised some employee stock options, Early Riser explores potential investments for his money.

Economic Forecasts

Financial Options has a summary of economic indicators for release next week, with commentary.

This Carnival of the Capitalists is Proudly Sponsored by"¦
ACME
Never be without a date on Friday night

Economic & Business Theory

James Hamilton in Econbrowser takes another stab at bringing sanity to the gas price "gouging" meme.

The Prudent Investor discusses a seismic shift in power in global financial markets from west to east.  "When a conflict-torn dwarf nation like Serbia can sell debt maturing in
20 years with a coupon of 3.75% while the USA has to pay 4.50% for the
same maturity it is high time to throw the old dogmas of investing
overboard."

Sophistpundit looks at the effect of tradition on journalism and the evolution of successful media companies.

The Common Room draws from a book written in the 1870s where 'Aunt Sophronia' advices her nieces on economic principles.

Thinking about Peter Drucker leads David Foster of Photon Courier to some conclusions about what is wrong with today's business schools.

Health Care and Malpractice

Good News!  InsureBlog reports that it may be getting easier for cancer survivors to get life and health insurance.

This Carnival of the Capitalists is Proudly Sponsored by"¦
ACME
California Dreamin' with Earthquake Pills

Business Practices

David Daniels in Business and Technology Reinvention argues that companies' use of forced stack ranking of employees is out of date.

Ed at Daily Dose of Optimism observes that when a Japanese business struggles, its execs often get a pay cut.  He wonders why this logical practice is much rarer in the US.

Jack Yoest writes that corporations don't seem to be showing their traditional hesitation at firing employees before Christmas.

Joe Kristan tells us a tax fraud story and draws the moral:  Don't cheat on your taxes and then piss off the CFO who is helping you do it.

200Motels engages the Three Stooges to explain why Enron is pushing up daisies.

The Coyote Within (hmmm, coyotes and business blogs) provides us a business fable about finding out your true character.

Humor and Other

Wordlab looks at politically correct alternatives to "Christmas"

Noah Kagan advises the occasional reversal of holiday gift-giving.

Gill Blog has a picture of the portable inflatable meeting room

Closing Notes

Thanks to the Original Illustrated Catalog of Acme Products for the advertising copy.  You can find more ACME promotional material here.

Thanks, its been fun.  Gotta go...

This Carnival of the Capitalists is Proudly Sponsored by"¦
ACME
Escape from it all with the Smoke Screen Bomb

Carnival Hosting

There are several things I want to write on, but I am hosting the Carnival of the Capitalists on Monday and so am a bit stretched keeping up with those submissions.  If you would like to submit a post to the Carnival, you can do so here (though why I volunteered for the Capitalists instead of the Carnival of the Sexy Lingerie is a mystery to me).

And, by the way, thanks for your support of Coyote Blog in the 2005 Weblog Awards.

Thank Goodness

The US has refused to turn control of the Internet over to the UN.  Thank Goodness. (via Instapundit)

A senior U.S. official rejected calls on Thursday for a
U.N. body to take over control of the main computers that direct
traffic on the Internet, reiterating U.S. intentions to keep its
historical role as the medium's principal overseer.

"We will not agree to the U.N. taking over the management of the
Internet," said Ambassador David Gross, the U.S. coordinator for
international communications and information policy at the State
Department. "Some countries want that. We think that's unacceptable."

Beyond the potential fortunes UN officials could make in bribes and kickbacks with such control,

Many countries, particularly developing ones, have become increasingly
concerned about the U.S. control, which stems from the country's role
in creating the Internet as a Pentagon project and funding much of its
early development.

Too bad.  If you don't like it, band together and create your own.  This is classic socialist thinking - don't bother to invest or try to compete, just confiscate the assets of whoever is already successful.

Meryl Yourish, by the way, brings us this delicious irony:  Tunisia, whose government actively censors the web and restricts its people's access to the web, will be hosting the next UN Internet summit:

Facing heated protest, the United Nations on Wednesday defended
Tunisia's hosting of a U.N. summit about Internet access in the
developing world, even though the north African nation has been
repeatedly accused of rights abuses that include blocking Web sites it
dislikes....

the government has blocked access to Web sites belonging
to Reporters Without Borders, other human rights watchdogs, and the
independent press, while police monitor e-mails and Internet cafes.

"It
does question to some extent the U.N.'s credibility that a world summit
on the information society is taking place in a society where access to
some Web sites is restricted," said Alexis Krikorian, of the
International Publishers' Association. "It's amazing that such a summit
would take place in a country like this."

No kidding.  When you think of turning tasks over to the UN, remember that over half the membership and the bureaucracy is dominated by officials from dictatorships.  Turning the Internet over to the UN means turning it over to Robert Mugabe and Hugo Chavez and Fidel Castro and Kim Il Sung.  And to Syria and Saudi Arabia and Iran.  And don't forget China, currently in the middle of the largest and most aggressive government Internet censorship project in the world.

New Chinese regulations governing Internet
news content tighten the noose on freewheeling bloggers and aim to rein
in the medium that is a growing source of information for the
mainland's more than 100 million users.

The day we hand the Internet over to the UN is the day we should start building a new one.

Store Wars

The Organic Foods Trade Association has this terrific spoof on Star Wars, aimed at warning consumers about the "dark side of the farm", which for them of course are non-organic foods.  Meet Obi Wan Cannoli and Chew-broccoli. 

I am kindof neutral on the whole organic foods thing - while happy about the range of new choices available to consumers, organic proponents tend to have statist tendencies and seem all too quick to welcome government intervention to aid their cause and regulate away consumer choices they don't agree with.  I have never really been terrified by genetic manipulation of foods and I tend to group those who oppose irradiation of foods to reduce diseases as roughly equivalent to Luddites who oppose vaccinations.

Storewars

UPDATE:  You can tell that many bloggers are geeks like me, by the number of Star Wars previews I have read.  There is a good one here at the Knowlege Problem, and predictably from Will Collier at Vodka Pundit.  A Small Victory is hosting the Carnival of the Force, a roundup of Star Wars posts.

REVIEW: I say the movie last night, and my review is here.

Thought on Hosting the Carnivals

I have had a lot of questions about my experience hosting both the Carnival of the Vanities (COTV) and the Carnival of the Capitalists (COTC) in February.  For aspiring hosts, here is an FAQ:

What are these Carnival things?

In 2002 Silfray Hraka was looking for a way for smaller blogs to get more attention - kindof like rural electrification for the Blogosphere.  He came up with the idea of the Carnival of the Vanities, a weekly roundup of posts from smaller bloggers, hosted each week at a different site.  Today, the COTV is in its 128th week and dozens of other spin-offs have been created.

How much of a traffic spike did you see?

This seems to be the number one question.  As a submitter each week to both the COTC and COTV, I usually see between 100-300 new visitors for the post I submitted, depending on how compelling the post's description looks.

For hosting the Carnival, of course, the traffic spike is more dramatic:

My normal mon-tue-wed traffic (unique visits): 300

Day of COTC: 1680

Day after: 500

2 days after: 325

Note that I actually got a bit more traffic from the Carnival of the Vanities:

Day of COTV: 2400

Day after: 600

2 day after: 325

The key of course is Glenn Reynolds linking.  Glenn can't read every small blogger that would like him to link to them, but he does a good job of publicizing various Carnivals that highlight smaller bloggers.   Glenn deserves all of our thanks for this.  By the way, I am pretty sure I got more non-Instapundit traffic for the COTC than the COTV.

I think that I leave my Sitemeter stats un-password protected and that you can view them here (link is to the monthly page but you can navigate around).  Here are the hourly stats for the COTV.  Below you can see my daily visits and page views for February.  I will leave it as an exercises for the reader to figure out when I hosted the Carnivals (COTV was first):

Febt

I do not really know how to track RSS feed traffic, but I think that the above numbers do not include RSS traffic. I do know that in the month I hosted these two carnivals my Bloglines subscribers have gone from 2 to 25.

The only other traffic related observation I can add is that my page views went up even higher on these days.  I generally run at 1.6 page views per visit but on these two days I went well over 2.  Hopefully that means that new visitors were looking around.

Is it hard to host a Carnival?

No, not really, it just takes some time.  I probably spent about 6 hours each to host the carnivals.  The COTC is very easy - submissions end up in a Gmail account in relatively standard format.  About 6 days before the publish date, the COTC folks will send the host an email telling them how to get into the Gmail account.  The COTV doesn't have this submission system, and relies more on the host providing an email contact in advance that people can send submissions to.  Make sure at least a week in advance of COTV that you post on your web site, preferably sticky at the top or with a link high in the margin, instructions for bloggers who want to submit to the Carnival you are hosting.  (Here is my post - I fiddled with the date in Typepad so that it would stay on top of the page for the whole week).

When hosting, do you need a theme?  How about Categories?

Both are optional.  I did a theme for my COTC just for fun, but did not have time, or any good ideas, for my COTV.  I highly recommend categorizing the entries because it makes the reading experience so much easier.  It is not hard to do as long as you put them in categories as you are building the post.

When Hosting, how do you keep up with all of the submissions?

I had 50 submissions for the COTC and 47 for the COTV.  I took everything, by the way, even if the post was a little out of bounds of the rules.  It is not too hard to keep up with the submissions as long as you:

  1. Create a draft template a week in advance and
  2. Add submissions every day rather than waiting to the last minute. The COTC submissions were easier to handle than COTV - COTC submissions came spread out through the week whereas COTV all came in the last 2 days.

A lot of my time was spent reading all the posts.  Not only was this fun, but I preferred to create my own summary of the post rather than just using the submitter's summary (which was often waaaaaay too long).  I tried to be fair as possible to everyone, particularly those I disagreed with.  I will say there were a couple of submissions I just did not understand or get what they were saying in their post -- in these cases, I used their description.  By the way - after you publish your post, check the links!  No matter how careful you were, you will have made some mistakes.

When Hosting, what did you do to publicize the Carnival?

First, I was careful to collect as many trackbacks as I could.  Some submitters included these in their email, but some did not.  Since I read every post, I always skimmed down to the bottom to see if there was a trackback.

Second, I sent every submitter a reply email saying that their post was included and giving them the link and trackback where they would find it on my site.  This did not take as long as you would imagine, since I copied the first one I wrote and just hit reply-paste-send on all the others.  This also let submitters check their links to make sure everything worked.  By the way, you may have a different policy, but I claimed editorial privilege and did not accept an requests to change my summary of their post.

All the submitters will generally send you traffic, as well as a number of regular readers.  As mentioned before, Glenn will generally link as well, and you can send him a brief reminder with the link, though both times I hosted he had the post linked before I thought to email him.

How do I sign up?

Instructions for hosting the COTV are here.  To submit to the COTV, go to Silfray Hraka's main page, scroll down for the list of hosts, and visit the host site for instructions.  Instructions for hosting the COTC are here.  You can submit to the COTC by filling in this form.  A list of other Carnival spin-offs is here.

Good luck

Anatomy of An Insta-lanche

Had a record day today hosting the Carnival of the Vanities.  Guess what time in the traffic chart below that Glenn Reynolds linked to me?

Instalanche

Email Black Hole Solved

My apologies to folks who have emailed me over the last few weeks.  Every day I check the box and each day it is empty.  I figured I must not be provocative enough in my writing - no hate mail or anything. 

The long and the short of it is that it turns out that the account was forwarding to a moderately random email address.  I will work to recover the lost emails, but things are working now (just in time for my hosting the Carnival of the Vanities next week).  Sorry to anyone who thought I was ignoring their mail.

Carnival of the Capitalists

The Carnival of the Capitalists is up this week at Management Craft.  I haven't had time to read through everything, so I have no recommendations this week.  The site does note that future article submissions need to go to this site, as the old email system will no longer be used.  My hosting date in February is coming up soon, and I am definitely looking forward to it.

Welcome New Readers!

Welcome to readers of Professor Bainbridge, Club for Growth, and the Carnival of the Capitalists. If my hosting company was Citicorp, they would be calling me right now to ask me about the unusual activity on my account.

In particular, I want to wish a happy second anniversary to the Carnival of the Capitalists